Business Victoria, in collaboration with Monarch Institute are offering this online course to help drive your digital marketing dollar further.

‘Strategies to Advance Your Online Business’ is designed to give you the knowledge, strategies and tools to grow your business online. You’ll learn how digital technologies are impacting the way businesses operate, what a digital strategy is and the elements you need to consider when developing your digital strategy. Once you’ve completed the course you can pop your new skills to use straight away.

These learning modules are entirely online and comprise of slides, PDF’s and a workbook that you can study at your pace. Take notes, make lists, get your action plan written, and put your new skills to use straight away. This course can be taken on its own or you can book to attend a live workshop or webinar to compliment your learnings. The length of learning modules are about 4-6 hours. This is dependent on your previous study experience, time availability, how fast you work and how committed you are.

Course topics:

  1. Operating your business in a digital world
  2. Digital strategy
  3. Website best practice
  4. E commerce
  5. Mobile apps
  6. Business process automation
  7. Customer Relationship Management system (CRM)
  8. Mechanics of online marketing
  9. Digital disruption
  10. Measurement
  11. Risk management