Social Media and Content Marketing

Business Victoria, in collaboration with Monarch Institute are offering this online course to give small businesses guidance on how to prioritise your digital and social media marketing efforts.

‘Social Media and Content Marketing’ provides actionable tips, tools and strategies to enhance your online presence and ultimately attract customers.

The course is completely online and comprises of slides, PDF’s and a workbook that you can study at your pace. Take notes, make lists, get your action plan written, and put your new skills to use straight away. This course can be taken on its own or you can book to attend a live workshop or webinar to compliment your learnings.

The length of the topics are about 4-6 hours in total. This is dependent on your previous study experience, time availability, how fast you work and how committed you are.

Details

Course topics:

1. Basics of social media
2. Choosing the right platform for your target market
3. Claiming your Google Business Suite
4. Curating and creating content
5. Content plans